Treena
THE Gateway TO
fantasy sports
Project
— Overview
Art Direction
Visual Design
Creative Direction
Motion Design
Creating a Treena end product was a real test for our design thinking approach. We started with thorough marketing and user research, carefully gathering and analyzing all the data points. The ideation phase covered much more than initially planned, from short-term and long-term goals to vanguard concepts yet to be seen in Metaverse.
A complete package of deliverables was expected from us - a clear business strategy, a strong brand statement, and a usable end product. Treena's team wanted to ensure full accessibility of their product - we created a responsive website and iOS app utilizing the best features of both platforms. We made sure to maintain the same look and feel across devices while still embracing the uniqueness that comes with it.
Treena
—Strategy
Designing for emerging markets doesn't necessarily mean there is no competition. Assessing how our future product compares to others was a complex, daunting, and continuous task. But we decided to get our hands dirty digging for ideas and build from the nuggets we uncovered. We conducted an extensive marketing analysis to pinpoint opportunities and threats in the unpredictable field. We captured a range of qualitative and quantitative data points to help us understand what kind of marketplace we are entering. Ultimately, we analyzed the data and extracted meaningful intelligence that shaped our UX strategy and the business model.
Treena
—Strategy
Designing for emerging markets doesn't necessarily mean there is no competition. Assessing how our future product compares to others was a complex, daunting, and continuous task. But we decided to get our hands dirty digging for ideas and build from the nuggets we uncovered. We conducted an extensive marketing analysis to pinpoint opportunities and threats in the unpredictable field. We captured a range of qualitative and quantitative data points to help us understand what kind of marketplace we are entering. Ultimately, we analyzed the data and extracted meaningful intelligence that shaped our UX strategy and the business model.
“Akeo’s known for its track record of defining and launching the world’s best digital experiences—especially in retail. That’s why we chose them to help IKEA improve engagement with our customers across e-commerce, mobile shopping and in-store experiences.”
